Privacy policy
Last updated: 5-7-26
1. Who we are
Bowden Signs operates the website at bowden-signs.co.uk. We are the data controller responsible for personal data collected through the Site.
- Business name: Bowden Signs
- Address: 94-96 Wheldon Road, Castleford, West Yorkshire, WF10 2SE
- Email: info@bowden-signs.co.uk
2. What personal data we collect
Contact form submissions When you use our contact form we collect whatever you provide — typically your name, email address, phone number (if given), and the content of your message.
Website usage data (via Google Analytics) We use Google Analytics to understand how visitors use the Site. This may include your IP address (which may be shortened/anonymised), device and browser type, pages visited, time on page, referring site, and an approximate location derived from your IP address. This is collected using cookies — see our [Cookie Policy] for full details.
We do not collect payment details, account passwords, or special category data (e.g. about health, religion, etc.) through this Site.
3. How and why we use your data
| Purpose | Data used | Lawful basis |
|---|---|---|
| Responding to enquiries sent via the contact form | Name, email, phone, message | Legitimate interests — necessary to respond to your enquiry |
| Understanding how visitors use the Site, and improving it | Analytics data (Google Analytics) | Consent, gathered via our cookie banner — except where an analytics cookie is specifically configured to meet the limited PECR statistical-purposes exemption |
| Complying with legal obligations | As required | Legal obligation |
We do not use your data for automated decision-making or profiling with legal or similarly significant effects on you.
4. Cookies
Full details of the cookies we use, their purpose, and how to manage your preferences are in our Cookie Policy.
5. Sharing your data
We may share data with:
- Google LLC, as provider of Google Analytics, acting as a processor. Google may process this data outside the UK. Google participates in the UK Extension to the EU–U.S. Data Privacy Framework (“UK–US Data Bridge”), a recognised transfer safeguard — you may wish to check Google’s current certification status yourself.
- Our Hosting Provider, who process data on our behalf to run the Site and handle enquiries.
- Law enforcement or regulators, where legally required.
We do not sell your personal data.
6. How long we keep your data
- Contact form enquiries: kept for [e.g. 12 months] after the matter is resolved, then deleted, unless we need to keep it longer for legal reasons.
- Analytics data: retained by Google Analytics for [e.g. 14 months — check your GA4 retention setting], then automatically deleted.
7. Your rights
Under UK GDPR you have the right to:
- Access the data we hold about you
- Have inaccurate data corrected
- Have data deleted in certain circumstances
- Restrict or object to processing
- Receive your data in a portable format
- Withdraw consent at any time (e.g. via cookie settings)
To exercise any of these, contact us at info@bowden-signs.co.uk. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or 0303 123 1113 — though we’d welcome the chance to sort things out directly first.
8. Security
- We take reasonable technical and organisational steps to protect your data, including (e.g. keeping the software updated, using HTTPS, restricting access).